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Prestigious top honours were recently awarded to 1000 Islands Accommodation Partners and 1dea Design + Media Inc at the 2014 Tourism Industry Association of Ontario Awards gala. The local organization’s 2013 annual campaign took home the top prize of the evening with the prominent Tourism Advertising Award in the Marketing Awards of Excellence category.
As a finalist for both the Tourism Interactive Marketing Award and the Tourism Advertising Award, 1000 Islands Tourism was up against major players from across the province, showcasing its creative impact, effective partnerships, inspiring marketing, as well as its fresh take on marketing the 1000 Islands region. The organization earned the top nod for the Tourism Advertising Award against other worthy finalists including Ottawa Tourism and Tourism Partnership of Niagara.
The Ontario Tourism Awards are a celebration of excellence and an opportunity to recognize those who have made a significant contribution to the tourism industry. The awards honour a commitment to tourism growth, while celebrating significant achievement in promoting the tourism industry. Essentially, the Marketing Awards of Excellence recognize the results achieved when sharp strategy and impactful creative are united.
Hundreds of tourism professionals from across the province gathered at Blue Mountain Resort to engage in industry trends and forecasts, share best practices, network with colleagues and to recognize industry leaders at the annual Tourism Awards gala. There to accept the award was Kathrine Christensen, Executive Director of TIAP as well as Trevor Trewartha and Karen Bonhomme of Kingston’s 1dea Design + Media Inc
Kathrine Christensen, executive director of 1000 Islands Accommodation Partners, said the organization, including marketing creative partner, 1dea Design + Media Inc., is filled with excitement and gratitude at achieving such a high honour.
“We are absolutely thrilled to be in such esteemed company with the other finalists and humbled by receiving the award,” Christensen said. “Our thanks go out to Ontario Tourism Marketing Partnership Corporation for their support, our Ministry of Tourism, Culture and Sport representative, Mr. Blair Harris, and to our regional partners at the Regional Tourism Organization 9, and all of our community partners. Special thanks to the board of directors of 1000 Islands Accommodation Partners who put great trust and faith in both myself and 1dea Design + Media to create and deliver world-class programming that drive awareness, visitation and receipts for our unique, beautiful 1000 Islands.”
Trevor Trewartha and Karen Bonhomme, Strategic Director and Creative Director respectfully at 1dea Design + Media Inc., were proud to be recognized as part of the 1000 Islands Tourism team for winning the 2014 Tourism Advertising Award at the tourism summit. The 2013 TIAP marketing campaign revolved around the promotion and marketing of a “Win an Island for a Week” contest to drive traffic to it’s website and region. “It was an idea conceived by our Creative Director and founder, Karen Bonhomme”, noted Trewartha. “Our entire advertising campaign almost exclusively promoted the contest itself, added Trewartha. “It’s the perfect way to create engagement and a call-to-action in advertising that’s sometimes hard to find. Who wouldn’t want to enter a free draw to ‘Win an Island for a Week’?”
In turn, contest entrants were asked a series of questions pertaining to their travelling habits. The May to October campaign attracted over 13,100 contest entries and nearly tripled TIAP’s year over year website traffic to just under 62,000 visitors. “By visiting the contest landing page, we were able to introduce Gananoque and the 1000 Islands to consumers who may not have otherwise known the 1000 Islands existed”, added Trewartha.
Blair Harris, Tourism Industry Advisor with the Ontario Ministry of Tourism, Culture and Sport, congratulated Christensen, the team at 1dea Design + Media, as well as the board of TIAP, saying the win was impressive and well-deserved. “It’s great to see superb creativity and flawless execution recognized and rewarded with such a highly prestigious industry award,” Harris said.
The Tourism Industry Association of Ontario (TIAO) awards gala was hosted by Heather Hiscox, Senior Host of CBC News Network and presented by the OTMPC. The joint presentation of these awards by the Tourism Industry Association of Ontario, the Ontario Tourism Marketing Partnership Corporation, and the Ontario Culinary Tourism Alliance represents the partnerships that are evident across the tourism industry.